AI Thinking Partner App
Define product shape for a category without precedent.
Selektor.art
An AI film-discovery product, designed and shipped to production solo with Claude Code, custom agents, and Figma MCP.
Branding and digital design for energy startup
Design credibility for a technology that can't be fully shown.
Global Strategy Platform
One tool to absorb a global strategy and find the signal buried in it.
Rebuilding an internal tool as a design system
Rebuilding a fragmented internal tool as a modular design system, organized around how teams actually work.
AI Insights for Competitive Players
Turn raw AI output into coaching players use between matches.
Educational Resources Library
An information architecture built so teachers find the right material in minutes.
About
Every design decision connects to user behavior, which connects to product goals, which connects to business outcomes. I map those connections and design for the whole, not just the parts.
Currently at an AI-first consultancy, I ship products with data scientists and engineers from concept to production. Before this, I co-founded FatFaceStudio, a multi-award winning branding and packaging studio.
My background in brand strategy and information design shapes how I work: I care deeply about craft and visual expression – not for aesthetics alone, but because strong visual systems position products, make them memorable, and create experiences people actually enjoy using.
