About - Bernardo Presser

Senior Product Designer. I build consumer products that feel simple, fast, and worth coming back to.

I design workflows, information architecture, and UI systems that make products easier to use and easier to build. I’m strongest when the problem is messy, the product is growing, and the team needs fast decisions.

What I’m best at

Simplifying complex workflows into clear UI
Information architecture and navigation systems
High-fidelity UI + lightweight design systems in Figma
Fast collaboration with engineers (tight feedback loops)
Making AI output usable (scannable, structured, actionable)
Brand-aware product design — translating brand strategy into interface decisions (tone, hierarchy, motion, microcopy) without turning the product into marketing

Background

I currently work at an AI-first software consultancy and AI Alignment research lab, collaborating with data scientists and engineers to build products from concept to production.

Previously I led visual design at a global innovation consultancy, co-founded an award-winning branding studio, worked at a fintech startup, and completed a masters in Information Design focused on web text usability.

I've worked across Dublin, London, Berlin, and my home city of Florianópolis, Brazil.

This background means I think about how systems communicate and scale, not just how they function. Brand strategy training means I'm always conscious of identity and positioning. Information design background means I'm focused on hierarchy, content structure, and how interfaces guide understanding.

Approach

I work like a product owner inside the design role. I map the system, pressure-test assumptions early, and design the parts that usually get skipped: edge cases, empty states, loading, and the moments where products either earn trust or lose it.

AI tools are part of how I do that, not the headline. I use them to explore options quickly, validate feasibility, catch UX flaws earlier, and ship working prototypes instead of relying on specs and handoffs.

That technical speed is what protects the craft. When the mechanics are proven, I can invest in visual language with intent. I move fast with minimal polish when testing direction, then dial up craft when the interface is doing strategic work: positioning the product, building recognition, and making the experience genuinely enjoyable to use. My brand identity background helps me connect visual systems to business requirements and outcomes.

My current tools of choice are Claude Code, Replit, Figma Make, Cursor, Lottie and Midjourney.

Where I work best

IC roles at companies where product ownership mentality and technical fluency with AI tools create value. Environments where designers work closely with engineering, where finding problems matters as much as solving them, and where shipping complete experiences is the standard.

Get in touch

bernardo@bpresser.com